Montreal, QC. (July 6, 2021) – Vans, the original action sports brand and global leader in skateboarding for over 50 years, is proud to present the second installment of the Grosso Forever Trilogy, Jeff Grosso’s Love Letters to Skateboarding: Japan, an episode that documents the final trip that the Love Letters crew took with Vans’ beloved Jeff Grosso before his passing. The episode chronicles Jeff and the crew as they experience the vibrant skate community firsthand, meeting up with Japanese skaters from every generation.
Japan has a long and radical history when it comes to skateboarding, and a skate scene that’s worth celebrating and championing. With all eyes on Tokyo this year, Vans wanted to ensure that the rich skate culture and history didn’t get lost in the hype.
“Jeff Grosso wanted this episode to come out during the Olympics,” said Tony Hawk. “Jeff was very opinionated about skateboarding but especially about the Olympics. He wanted this episode to honor the skate scene and the skaters in Japan.”
From highlighting Japan’s pioneering skate legends, to the women’s skate scene and DIY skate spots, this wide ranging episode lives up to Grosso’s hope of celebrating the personalities, places and historical moments that have shaped Japanese skate culture over the years.
Five shorter Love Note episodes will dive deeper into these stories, including pioneers Aki Akiyama and Nishi, “Joy and Sorrow” women’s skate filmer Yuri Murai, Far East Skate Network founder and Japanese skater Takahiro Morita, the Japanese DIY skate spot builders, and a spotlight on Japan’s street skating scene featuring Tokyo legend Shin Okada and the T13 crew. Episodes will drop each Friday over the next month on Vans’ YouTube channel.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans®authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. Vans®has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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