VANS knows how important small businesses are: They were one. And now they want to help the skate community and extended members of the Vans Family during this difficult time. Vans has committed to helping 80 small and independent businesses globally, including local and community-driven skate shops, restaurants, art galleries and music venues to support them with custom-designed Vans footwear. Net proceeds from the sale of each pair of these very special Vans Customs will go directly to the small business partners in this time of need. With the purpose of continuing to enable creative expression.
Utilizing the Vans Customs platform, VANS’s creative space to design custom shoes, each of the 80 businesses are given access to design and upload a pattern that represents its unique persona and choose Vans Classic Slip-On or Era as their canvas. Fans can support each business by selecting its design for purchase and they can continue the creativity by customizing it with other color, print and material combinations. The net proceeds from the sale of each pair of these very special Vans Customs will go directly to that small business to provide some relief during this challenging time. Vans will be producing up to 500 pairs of Custom Vans per business partner. Once they are sold out, they will no longer be available.
To shop “Foot The Bill” custom designs, please visit vans.ca/footthebill.