Swatch has collaborated with Canada Skateboard with one dedicated watch, KEEP PUSHING.
As official watch of Canada Skateboard, Swatch also keeps pushing to support the organization’s mission to support, promote and grow skateboarding in Canada. KEEP PUSHING is inspired by Canada Skateboard teamriders, shredding tricks, just as we would see them do in the streets and skate parks of Canada and the rest of the world. Looking down at your wrist and being in the company of these impressive skaters is constant motivation that you too can crush your goals, anytime, anywhere.
Skateboarding is more than just a sport, it’s a true form of discovery, creativity and self expression, that knows no bounds or rules. And of course, as with anything, it involves lots of trial and error. This timepiece is the true embodiment and reminder to not give up, keep trying, keep skating, and KEEP PUSHING.