TORONTO—SBC Media, a division of C.J. Oyster Publishing, a member of the C.J. Group of Companies, has signed Dan Mathieu as editor of SBC Skateboard Magazine.  For the past 13 years, Dan has published Exposé Magazine, the voice of skateboard culture in Quebec.  As Dan joins the SBC team, the iconic SBC Skateboard and Exposé will merge into one publication.  The magazine will retain the SBC Skateboard title, and feature Exposé as a recurring back-of-book section.  It will deliver content that caters to all Canadians, highlighting the best photos and stories in the country for true coast-to-coast coverage of Canadian skateboard culture.

SBC Media has already re-launched several of its titles under the C.J. Oyster Publishing ownership, including SBC Surf, SBC Skier, SBC Wakeboard, SBC Business, and Snowboard Canada.  The magazines are available across Canada on newsstands, by subscription, and soon at your favourite retail outlets and pro shops.

Stay updated with SBC Skateboard by subscribing on and following on social media:

Instagram    @sbcskateboard_mag
Twitter         @sbcskateboard

About SBC Media

“SBC is woven into the fabric of skateboarding and action sports across Canada. Our vision and leadership will ensure athletes and brands continue to have a prestigious national platform to showcase their skill and wares,” said Jay Mandarino, CEO and President of The C.J. Group of Companies.

C.J Oyster Publishing is a successful media group with significant resources, passion, and experience in action sports. The company is well on its way to rebuilding the iconic, market-leading position of the SBC Media brands.  With further investment in digital growth via online, social media and digital editions, C.J. Oyster Publishing will continue to offer advertisers the leading Canadian media action-sports lifestyle alternative to the American products.

SBC Media was founded 30 years ago and has been a leader in pioneering and supporting the progression and evolution of action sports in partnership with leading industry brands.

For more information, contact:

Matt Williams
Director of Sales & Marketing
SBC Media

Dan Mathieu
SBC Skateboard


Jay Mandarino
Publisher & CEO
SBC Media
A Division of C.J. Oyster Publishing