adidas Skateboarding unveils the first signature colorway from legendary skater and Pro team rider Daewon Song for the brand’s celebrated adi-ease silhouette. Reinforcing his imprint on skateboarding’s iconic model, Song designed asymmetrical outsoles of blue and red to represent his Korean heritage and the colors of the Korean flag.
“These colors mean a lot to me. Blue represents the ocean – we can drown in this crazy world we live in and get lost out here; and red represents ‘heart’! My love for skateboarding saved my life and has kept me smiling and motivated,” said Song about his new colorway. “The colors are a reminder to always stay positive and never give up on our dreams! My name on an adidas shoe is a dream come true.”
With a low profile, black leather upper, the adi-ease x Daewon Song is constructed with the brand’s signature ADITUFF™ in the toe area for abrasion resistance. The molded PU sockliner adds comfort and light cushioning and a grippy vulcanized outsole offers up precision grip and board-feel. Additional customization includes Song’s name in Korean embroidered on the tongue along with contrasting red and blue insoles and lace tips.
The adi-ease x Daewon Song is now available at specialty adidas retailers in the U.S. The adi-ease x Daewon Song will retail for $65.
Stay tuned in the coming weeks for more news from adidas Skateboarding and Daewon Song.